Learn from the experts. Industry veterans and vendors will share their knowledge and experience in eight 40-minute breakout sessions. Review the session descriptions below and start planning your RS Expo agenda today! NOTE: Breakouts are available to attendees who have paid for the RS Expo All Access Pass ONLY. ONLINE PRESENCE Grow Your Business With Social Media Facebook, Twitter, LinkedIn, Foursquare – you know they are big and everyone talks about them, but you can't figure out how to use them to make money in your store. Attend this breakout and find out how. Search Engine Optimization (SEO) – Website Optimization & Online Visibility Now that you have a store website (what? you don't have a website?), it's time to learn about Search Engine Optimization--what it means and how it helps bring new customers to your store. And most importantly, what can YOU do to Optimize your chances for success through your website. PROFIT CENTERS Print for Pay – Maximizing Profit from Your Copiers & Printers So you're looking at (or already have) the high-speed, digital, full color, wide format, whammer-jammer document equipment. But the question is "How do you squeeze every dollar in profit from them?" Guess where you can find the answer.... Digital Finger Printing – The Next “Fax” Machine You've probably heard rumors about store owners adding digital finger printing service and making big money. The rumors are true! This breakout gives you the details on how, how much, and how much you can make. Turning Drop Offs Into Dollars The bane or boon of our existence? Drop off shipments are one of the most volatile subjects in the industry. In this breakout, you'll be shown how to "break-out" of the negative and see the positive side of drop offs and how you can turn them into real, long term dollars. OPERATIONS Profit & Loss for Retail Shipping Do you know the difference between markup and margin? How about cost of goods vs. cost centers? Gross profit and net profit? You may be the world's greatest customer service provider, but if you don't know how to manage and influence your numbers, you'll never know if you're making money, or just counting it. This breakout teaches how to create and understand a Profit and Loss statement. Operational Technology - Latest Tools, Tricks & Hardware Technology changes [almost] faster than the speed of light. If you take advantage of it, you can become faster, more efficient, and ultimately more profitable (you'll also look really cool in the eyes of your customers). Find out the latest and greatest gadgets, gear, hardware and tools specifically for the retail shipping industry. MARKETING Guerilla Marketing – An Innovative, Low Cost Approach to Advertising Are you spending too much on marketing and advertising via traditional methods and not getting the ROI? Guerrilla marketing is all about low-cost, high-impact, non-traditional techniques that net the kind of new customer traffic you're always on the lookout for.